Inside Google's Debate Over Search Retargeting
Staffers in Google's display ad operation are frustrated. They can't leverage search queries to create customized ads outside the search environment. Why doesn't Google want more personalized offers,...
View ArticleFTC Finalizes Settlement of Google Buzz Privacy Issues
The FTC has approved its settlement with Google that addresses improper privacy disclosure during the release of Buzz. The settlement mandates additional privacy procedures, including third-party...
View ArticleMixed Signals in Second Life & Virtual Worlds: Buzz is All Over the Map
Good news: Will Wright joins the Linden Lab board of directors and Linden Realms (LR) debuts. Bad news: Slate disses SL and a new Marketplace screwup. Here's a roundup of the latest buzz in Second Life...
View ArticleMagiCubes.com Uses YouTube Private Videos to Turn Straw into Gold
MagiCubes.com is using Private Videos on YouTube to enable clients to preview 3D video proofs of customized Magic Cubes and approve them before they are manufactured and shipped. The result:...
View Article6 SEO Jedi Tactics to Try Before Turning to the Dark Side
If you are an SEO Jedi, black hat tactics undoubtedly tempt you on a regular basis. However, before giving in to the dark side, check out these white hat SEO tips to renew your faith in the light side...
View Article7 Tips for Landing Page Greatness
Creating a great landing page is a critical step in the conversion funnel. By viewing the page as a speed bump in the conversion process rather than an information dump, you’ll find users will be...
View ArticleGoogle to Talk Privacy Policy in Private with Congress
The great Google privacy policy change freak out continues. In the latest developments, Google has defended its changes in a letter to Congress, and will send two Google reps to Washington, D.C., to...
View Article4 Foundational Secrets to Effective PPC Advertising
As you plan your next AdWords campaign, be willing to spend for results, but start by spending your creative energy first. How can you get the right message to the right people at the right time in a...
View Article10 Keys to Ranking on Google & Bing During Breaking News Events [Study]
An evaluation of worldwide breaking news events, business breaking news, and local breaking news, reveals that the two major search engines treat results differently based on authority, multimedia...
View ArticleBing Keyword Research Tool: Highlights & Limitations
Out of the box, Bing’s new Keyword Tool offers several noteworthy highlights, such as keyword data without rounding or averages and six months of data. However, the tool has some limitations that will...
View Article14 Search Tools to Bookmark
A roundup of some really useful tools, some of which you'll use every day, if you aren't already. Exercise some critical judgment though: a tool is only as good as it's data – make sure the data is...
View ArticleGoogle Blames FCC for Street View Investigation Delays
Google today filed a 17-page response to the Federal Communications Commission (FCC), accusing the government agency of causing delays that slowed down the Street View Wi-Fi data grab investigation and...
View ArticleTop 5 Dead Giveaways of SEO Con Artists & How to Protect Yourself
Assumptions, strategies, and tactics change so rapidly in our industry that it’s hard for most small businesses to keep up, let alone try to research all the latest news and advice that floods the...
View ArticleLink Building From Scratch
If you're starting a new website from scratch or considering starting over after a penalty, what's the best link building course of action? Here are the types of links you should (and shouldn't)...
View Article9 Questions to Shape and Future-Proof Your Link Building Strategy
Transitioning to an earned link strategy may involve a change in mindset, budget allocation, and organizational structure. Here’s a checklist to help you determine if a client is ready to evolve from a...
View ArticleGoogle’s Matt Cutts Talks Infographics, Differentiation & More SEO Topics
In the interview on what makes a quality website, Matt Cutts discussed competing against big brands, infographic dangers, physical businesses with multiple websites and more. Here are his tips for...
View Article88 Content Creation Ideas for Better Business Blog Posts, Images, or Videos
Keeping a steady flow of relevant images, blog posts and videos coming to promote your local business is challenging. Use this list of 88 creative content ideas to keep your company’s editorial...
View ArticleLink Building for Local Search
Local links increase your website's visibility, can bring relevant and converting traffic, are critical to a diverse profile, and could also help form in-person relationships, partnerships, and...
View ArticleMobile & Local Join the Big Data Movement
A new batch of companies are bringing more data into the picture by layering in historical behavior, demographics, or users' movements. The goal is to bring more context to a given device, or to a spot...
View Article18 Ways to Create Unique Content From Survey Results
Market surveys can be a rich source of unique, original content. Discover some real examples of the content that has already been created, then we’ll run down a checklist of 18 different types of...
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